Full job description
JD FOR ASSISTANT MARKETING MANAGER
Key Responsibilities
Brand Management
- Assist in developing and implementing annual marketing and brand plans.
- Support brand positioning and ensure consistent communication across all channels.
- Monitor brand performance, market share, and sales trends.
- Coordinate packaging updates, promotional activities, and product enhancements.
Marketing Campaigns
- Plan, execute, and monitor ATL, BTL, and digital marketing campaigns.
- Work closely with creative agencies, media partners, and vendors.
- Track campaign effectiveness and prepare performance reports.
- Manage promotional calendars and consumer engagement initiatives.
Market Research & Consumer Insights
- Conduct market research to identify consumer trends, competitor activities, and growth opportunities.
- Analyze consumer behavior and provide actionable recommendations.
- Support pricing, product development, and portfolio optimization decisions.
Product Launch & Innovation
- Assist in new product development and launch activities.
- Coordinate with R&D, Sales, Supply Chain, and Production teams to ensure successful product rollouts.
- Develop launch plans, marketing materials, and sales support tools.
Sales & Trade Marketing Support
- Collaborate with the Sales team to develop trade promotions and activation programs.
- Support distributor and retailer marketing initiatives.
- Monitor trade promotion effectiveness and ROI.
Budget Management
- Assist in managing marketing budgets and tracking expenditures.
- Ensure marketing activities are delivered within approved budgets.
- Support vendor negotiations and procurement processes.
Reporting & Analytics
- Prepare monthly marketing performance reports.
- Analyze sales data, campaign metrics, and market intelligence.
- Present insights and recommendations to management.
Qualifications
Education
- Bachelor's degree in Marketing, Business Administration, Management, or a related field.
- MBA in Marketing is preferred.
Experience
- 4–6 years of marketing experience, preferably within the FMCG industry.
- Experience in brand management, product marketing, or trade marketing is highly desirable.
Required Skills & Competencies
- Strong understanding of FMCG market dynamics and consumer behavior.
- Brand management and product marketing expertise.
- Digital marketing and social media knowledge.
- Data analysis and reporting skills.
- Excellent communication and presentation abilities.
- Strong project management and organizational skills.
- Ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Excel, PowerPoint, and marketing analytics tools.
- Creative thinking with strong problem-solving capabilities.
- Team player with excellent stakeholder management skills.
Key Performance Indicators (KPIs)
- Brand growth and market share improvement.
- Marketing campaign effectiveness and ROI.
- Sales growth of assigned product categories.
- Successful execution of product launches.
- Consumer engagement and brand awareness metrics.
- Budget adherence and cost optimization.
- Trade promotion performance.
For more details pls contact - 77228 76881 (HR)
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
